Product Diversity spurs cosmetics label growth

| Total Words: 482

Demand for cosmetics and personal care products in general is flourishing, producing great opportunities for suppliers of all labelling products.

One of the driving forces behind this growth is the continual dynamism in the diversity of products in the end-user market, reports a new study by Frost Sullivan, the international marketing consulting company.

The cosmetics and personal care packaging market still displays significant potential for growth, says Dr Angela Gunning, research manager at Frost & Sullivan.

Overall, the market for cosmetics and personal care packaging is a mature one, though by no means stagnant, and revenue growth is expected to rise from US$1.74 billion in 1998 to US$2.10 billion by the end of the study period in 2005, mainly fuelled by the progressive diversity of products. Frost & Sullivans research comprises all those containers that are used for the primary packaging of products within the area of cosmetics and personal care.

Dr Gunning continues: The increasing variety of products is tied to the rising diversity of the product packaging. This triggers the growing need for more flexible production. Due to...

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