Product launching can be a bit of an unnerving experience. Imagine what it was like for executives to roll out products like the wii, iPhone and Xbox? The manufacturer wanted to get everything right and if the buzz was significant (and it was with the three products listed), public scrutiny would likely be intense.
Your product may or may not be as publicly visible as these products, but it does bear your individual stamp. Your reputation is represented when you unveil a new product.
While nothing can compare with the joy of childbirth the development and launch of an all-new product can be a similar personal experience.
The reason this is true is that there may be very little that is more personal and potentially satisfying than being able to pursue and fulfill a dream.
Once you reach the point of product lunch there is not turning back. The public will be able to view the product and they will formulate opinions about that product. They will share their opinions with others, and as unfair as it may seem they may form their opinions without actually making a purchase.
It can be hard watching potential consumers form negative opinions about a...
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