The CEO had just breezed through the office for his monthly back-office visit. Stopping briefly at Charli’s desk, he seemed to be mesmerized by the pumpkin shaped stress ball that had been sitting on Charli’s printer since she came back from the team-building seminar. The discussion soon turned to one about the value of team-building and how the CEO had been considering something similar for the senior managers.
So, what was the name of the provider for your team building, Charli? the CEO asked.
Umm, I think it’s printed on the stress ball observed a relieved Charli.
Who can really predict the power of product placement? If human nature follows its course, delegates on a workshop or seminar will return to their desk, file the event paperwork under N for Never read again and carry on with their normal lives. However, give them a gizmo, wotsit or doodah that has your logo branded on it and has some marginal functionality, they may well end up putting it on their desk or, if it’s clothing, wearing it. This form of advertising is not just the domain of Coca Cola and Nike, it can be applied to any brand.
The range of products to...
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