Back from a nice week in Devon, doing nothing except walk on the moors and lazing about. Couple of calls to the office Anything good happening? Well, its good you arent here and thats about it. Didnt even bother to travel 30 miles to take up the offer of a free lunch at Cornwalls most famous seafood restaurant though, as this was compensation for a lunch I had there last year that pole axed me for three days with food poisoning, my non-attendance wasnt 100% sloth related.
Arrived to find an article – How to Write a Job Ad left open on my desk (rather pointedly, I thought) which was vaguely thought provoking, though things like most are full of corporate puff and management-speakfail to give detailed informationgenerally dont get the people you want were a bit too sweeping for me (and I hate all sweeping statements).
Copy can be quite emotive, not least because its the one area of advertising that anyone can do we dont all know the media, we cant all design, but we can all write so we all bring our own opinions/pet hates to it. For example, theres lots of things I dont like; from previous experience (isnt all experience in the past or previous?), staff...
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