How important to your Internet marketing are autoresponders and shopping cart intergration? I’m hear to tell you if you don’t have one on your website, you’re leaving big money on the table. In fact you may even be dooming your online web marketing site to total failure. Harsh words! Right? But it’s true.
One of the most important things you want to do when a customer hits the buy button, on your site, is to let them know their purchase has gone through and thank them for shopping with you. This can be accomplished with a simple autoresponder e-mail almost faster than you can blink your eyes. However, that’s not the end of your message or at least it shouldn’t be. You have a golden opportunity to reach out to your customers and whisper in their ear about any specials you are running and other items you have in your store.
A very effective way to capitalize on the “thank you” message you send out is to mention related accessory items to the product they just purchased. An example of this would be if your customer purchased a name brand pair of shoes, you would want to offer them a matching hand bag by the same...
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