This is the second in a series of articles we will be publishing relaying thoughts and ideas from the Internet Retailer Conference in Chicago, which occurred June 5th through June 7th. Peter Kosciewicz, Director of E-Commerce for the Eastwood Company, and Chris Saito, Senior Director, Shopping Products for Yahoo! Shopping, delivered a presentation entitled “Social Networking: The Peer Pursuasion Marketing Tool.”
According to Kosciewicz, the Web today has grown into an “architecture of participation” that facilitates social networking through devices such as blogs, wikis, RSS, podcasts, and more. Forrester Research has published studies that show that traditional marketing is continuing to lose credibility. For example, in 2002, 78% of respondents in a survey said that ads are a good way to learn about a new product. In 2004, that number had dropped to 46%. In 2002, 14% of respondents agrees that companies generally tell the trust. As pathetic as 14% is, in 2004, it had declined even further – down to 7%. Social networking as a means of marketing overcomes this lack of consumer trust because it relies on the word of the consumer rather than...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
