There are three basic rights you should know about when it comes to resale rights marketing. These are resale rights, master resale rights and private label rights
Whenever you purchase a product with resale rights, you will only have the license to sell the said product to other people. When you purchase a product with master resale rights, you will have the license to sell the product to other people, and you will also have the option to sell the resale right for the same product as well. This means that the people to whom you sell the resale rights of the product whose master resale rights you own will consequently acquire the license to sell the said product to other people.
Confusing as this may sound, our focus for this article are private label rights which, of the three rights enumerated above, is undoubtedly the most empowering and the most profitable.
Private label rights are embodied in a license that comes with an information product you may be able to purchase. These rights would allow you to alter, modify, enhance and rearrange the contents of the said product to suit your own needs and wishes. What exactly does this mean?