We all know the importance of first impressions. In social settings, we often establish our opinions about people before weve even said hello. Between the way they walk, the clothes they wear and the look on their face, we form an opinion of their entire personality without them even having a chance to influence our judgment. And as horrible as it sounds when described in such detail, the importance of your first impression is intuitively logical.
The vast majority of human communication is carried over non-verbal channels. Picture a scene where two identical people walk into a room. One practically glows in the dark while the other goes unnoticed. Why? Well, it all comes down to the spring in your step, the smile on your face and the confidence you project in social settings. So, why cant we use that same logic on the internet?
As it turns out, the exact same principles apply online. There are millions of websites out there and they all project themselves differently. Fact is; when someone new visits your website, you have an opportunity to present whatever reality you wish. You can present them with a small reality or a huge reality. The visitor has...
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