Viral promotions are one the best methods of marketing a product or service online. One of the easiest viral marketing methods is the use of giving away free ebooks that contain valuable information. Enticing a prospect with free information on the front offers a non-confrontational method to get your prospect to take action. It builds a trusting relationship with your customer as you communicate with them in the e-book and future follow-up messages. Due to this fact they are more likely to purchase from you in the future as opposed to just promoting your product or service on the front end.
People come to the Internet to learn and research topics. However, the Internet is crammed with advertising. Everywhere you go you’ll find advertising. You see advertisements in the form of pop-ups, pop unders, banners, classifieds, articles, text links, spam, etc. People are bombarded with advertising hype every minute of every day when online. When you capture an interested customer offer them a free e-book on the subject matter in exchange for their e-mail address. This is non-committal and easy. You are not screaming, “BUY MY PRODUCT” but saying, “try this...
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