Promoting Your Software Made Easy

| Total Words: 624

Why would a software company overlook one of the easiest and quickest ways to promote it’s products online? This would seem to be a rhetorical question except for the fact that I run a shareware site and am constantly on the search for new software to add to my site. The thing is that only half of the programs I want to add to my database have PAD files available.

A PAD file is a simple XML file that contains all the information a developer would normally type into a web form at a software site. XML knowledge is not needed to create a PAD file.

The software is basically self-explanatory. Just fill in the forms. It only takes about a half and hour to create a pad file and upload it to your site. It takes even less time if you already have a website to promote your product. Then you can just copy and paste the info you already have. And once your pad file is done, submitting to shareware sites is as easy as copying and pasting the address of your PAD file.

But why isn’t PAD technology used more often? Of course, it could be ignorance. Now ignorance is not a bad word. It just means that you haven’t heard of this technology that can increase...

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