Protecting Your Domain Name

| Total Words: 359

Be prepared and avoid common mistakes that can result in the permanent loss of your domain. Regardless of who registers the domain, make sure that you are listed as the domain owner and primary contact person. Once you register your domain name you should protect it because it may become one your most valuable business assets. As you develop your online business many of your customers will know your business through your web site. Think of your domain name as a revenue generating part of your organization. Losing it would mean losing one of your most valuable assets.

Lets say you have registered your domain name for a new product your company will bring to market in the near future. The domain you have registered is yourcoolnewproductdotcom. Fast forward five years, and now you have a successful business web site built around the new product hosted on the yourcoolnewproductdotcom. One of you competitors might have registered the same domain name with the .net top-level domain.

Now, your competitor owns yourcoolnewproductdotnet. You could potentially lose a lot of revenue. To reduce this risk, and protect the value of your domain name consider registering the...

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