Proven Tips, Tools, and Tactics for Reaping Profits from Where Minority Businesses Are Standing
It is important to remember that in business, just as in life, we are not in this world alone. There are multitudes of people of various cultures and origins willing and ready to do business with us. But how often do we overlook this golden stream to the well?
Just because people from diverse backgrounds and disabilities (usually and incorrectly referred to as “minorities”) don’t necessarily speak and shop the way we do, let’s not forget that they are just as willing to shop in our place of business or sell to us, for that matter. It might even be possible to partner with them and create a profitable win-win situation for both parties.
It is also important to remember that minorities don’t necessarily see and do business “our way”. Whatever that means? Nevertheless, such individuals might be the source of our business’ survival. For this to work effectively for both sides, it is also important to see the world from where the minority businessperson is standing. This point was brought home to me when I went...
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