We all know that marketing a book is a process. But sometimes the process takes longer than wed anticipated. Thats why its nice every now and again to hop aboard the publicity jet and get a look-see at what youve been doing from the thirty-thousand foot level. Why? Well, first off this birds-eye view will reveal to you areas you might be overlooking or other options for marketing you hadnt considered.
To accomplish this bird-eye view youll want to get yourself a big white board, or something else big enough to chart your flight plan on. Then, once youve gotten that start charting the course youve taken so far. Dont leave a single thing out; it doesnt matter what it is. What you want to end up with is a serious list of everything youve done from the time you held your first proof book in your hands.
One of the things this type of a project will do is give you a new perspective on what youre doing. It will show you areas that youve possibly been spending too much time on or potential holes in your campaign. Sketching out your marketing campaign will also give you a chance to see whats been leveraging you results and what hasnt. Keep in mind that some things like...
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