Pure Profit: Four Secrets Of Successful Sales Diversification

| Total Words: 730

What a week! Seven speaking engagements and sales training in five cities in Washington, California, and Texas, and five flights provided for an exciting but tiring trip. When my wife picked me up at the airport, the last thing I wanted to do was dine out. However, she had had a long week as well. She was prepared to have a quiet dinner at home, but I surprised her by suggesting we go out for dinner.

Jensens Caf in Burnsville, MN is a wonderful breakfast and lunch restaurant, open from 7 AM to 2:30 PM. The Jensens are third generation restaurateurs, with another store called Jensens Supper Club in Eagan, MN. On my flight home I read that they were diversifying their business by using the Jensens Caf location to launch Jensens Wine & Dine, which uses the same facilities and opens at 4:30 PM. They have an entirely different crew that comes in to provide a warm, upscale, but reasonably priced dining experience with fine wines, an excellent menu, and an entirely different feel than you would find if you showed up earlier in the day for breakfast or lunch.

What does this have to do with sales? Jensens is growing their business using four principles of...

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