Dawn Josephson, author of 14 books, has written a fantastic author resource with her latest book Putting it on Paper The ground rules for creating promotional pieces that sell books. This book discusses the development and use of contents within a media kit, and other marketing materials. From cover letters, press releases, book reviews, bios, sell and catalog sheets to articles Dawn covers it all.
Each chapter concludes with two brief, but very helpful sections. Frequently Asked Questions is an essential ingredient to this well-rounded book because it touches on creativity and exceptions to the rule. Her section Key Points acts as a summery to the main ideas within the chapter.
There are many excellent samples of actual promotional pieces, which give authors a variety of choices and ideas to use in creating the content for their own marketing materials. The samples are also precluded with notes on the construction of the piece so that the reader can fully understand the purpose of each opening, paragraph or by-line. Dawn shows many ways to tweak text for each piece and then closes with how to present promotional materials to various markets.
I really...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
