From the beginning, Adolf Dassler wanted a line of sports shoes that would help athletes perform their best regardless of the sport in which they competed In 1949. When the company began, its founder took his name and formed Adidas and it got its first major boost in 1954 when Germany battled Hungary on the soccer field wearing the newest Adidas shoes with removable studs. Cited as being a competitive advantage, Adidas began a reputation of working to make the best better.
Moving into track and field events, Dick Fosbury launched the Adidas brand even higher when he won the high jump wearing Adidas footwear and the companys name was officially associated with success. As Dassler envisioned, the right footwear for the right sport would give the competitor the edge they needed to secure a win in any event. For about the first 50 years the company focused on manufacturing, design and sales of competitive sports footwear, but in 1990 switched ot strategy to marketing and after buying Reebok, another sport shoe manufacturer and Taylor Made golf equipment, the companys growth took off.
With a wide range of sport related products and a history of excellence in the sport...
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