The adage is probably as old as stock-car racing itself: Win on Sunday, Sell on Monday. But, is that axiom as pertinent today as it was, say, in the 1960s?
Ford, which for the first time in nearly four decades, has introduced an all-new model and gone NASCAR racing with it at the same time, is confident that the answer is yes, if not on Monday, then at least as soon as you’re looking for a new car.
Fusion replaces Taurus as the Ford entry into NASCAR’s Nextel Cup and Busch series, becoming the manufacturer’s first all-new nameplate to debut simultaneously on the racetrack and in the showroom since Torino in 1968. Torino’s debut 38 years earlier resulted in a driver’s championship for NASCAR Hall-of-Famer David Pearson, and more than 2.6 million units sold during its eight-year (1968-75) run.
“The great interest in NASCAR racing will help us tie the Fusion name to the Ford brand, and it’s only right that we race Ford’s newest car in America’s flagship racing series,” said Marty Collins, General Marketing Manager, Ford Division.
Racing has made good business sense for Ford, dating back more...
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