A high Web site ranking is essential for online success. Besides creating plenty of backlinks to your site, one of the most effective ways of getting higher rankings is to embed your site with optimized keywords.
Here are 3 key considerations:
Consideration #1: Create a keyword candidate list:
The first thing you need to do is locate keywords that are actually relevant to the content on your Web site. This may seem obvious, but it is not as easy as you think if you try to do it manually. For example, if your Web site offers a customized logo design service for online businesses, you may want to associate the keyword logo design with your Web site. But, this single keyword will not be enough due to other factors that influence the viability of a select keyword. So, you will need multiple, relevant keywords to embed into your site. In this example, you would want to create a candidate list of multiple keywords – between 20 and 100 – that relate to the concept of logo design.
Consideration #2: Find frequently-searched keywords:
The next element is that the keywords you find need to be frequently-searched on top search engines. For...
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