Real Estate Search Engine Marketing Options

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Search Engine Marketing: Options for Real Estate Agents

Using search engines has become one of the most popular activities on the Internet, second only to email. But with millions of websites and billions of web pages, potential homebuyers need a tool that can sift through this clutter to find the realtor websites relevant to their search.

Thanks mostly to the techniques pioneered by Google, search engines have become remarkably effective at providing results that are highly relevant to the term or phrase the user searches on like
Homes for Sale. But to be relevant, you have to be found, and this is where search engine marketing comes in.

What is Search Engine Marketing?

You may have great inventory, a fantastic local clientele, and a high-end new website, but if that website doesn’t show up on the first two pages of Google (or Yahoo, MSN, or Ask Jeeves), you’re not getting the exposure you need to remain competitive.

Why aren’t you showing up? You may have overlooked search engine marketing. Effective search engine marketing is about more than just optimizing your website or submitting it to the search engines for...

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