What is CRM? If I buy CRM software will I be a better recruiter?
Should recruiting software have CRM features? Do recruiting software vendors include CRM in their product?
I think CRM is a lot of smoke created by some very good marketing people who could sell ice to Eskimos.
A common definition for CRM is The process of using information to find, secure and keep customers. The people, events, and questions associated with marketing, sales, and service. Yikes! I thought that is what recruiting is?
Why am I on such a soap box? Because I talk to about 50 different recruiters and recruitment firm owners a week and every once in a while I get asked does this software contain CRM. A few years back when the question was asked I was at a loss for words. I had no idea what they were talking about. I was terribly concerned that after 25 years in the recruiting industry putting in 10 hours a day seven days a week I had completely missed something and an entire process went right over my head.
So I went to work reading and studying everything I could find on CRM and came to the conclusion that CRM and recruiting software are one and the same. If...
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