Rapid technological advancements in the 21st Century have ensured that society is now more connected, and there are an increased number of media channels available. Unfortunately, due to dominant media ownerships some would argue that though we have a choice in what we want to watch, our choice is still limited due to tight media control. However, to a limited extent media independence is now being balanced due to the increased popularity of the Internet. This can be clearly illustrated with the level of interaction in chat rooms and blogging. E-mails are being used more frequently, hence influencing the level of communication efficiency. Furthermore, even though advertising companies and people with the technological skill to design and build websites are still dominant in the communication sector, software programs such as Dreamweaver and Microsoft Frontpage provide easy web building packages that enable quick and effective website building for beginners. As a result, media independence is gained with the increasing use of the Internet.
Firstly, Internet and blogging in particular, does not create an age barrier to who can participate. For example, a teenager and a...
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