Creating and sending a promotional email letter that receives the maximum response rate is at the heart of any successful online business. But what is a responsive email? How do you compose it? There are a few principles a responsive email letter is based on. If you follow them, youll never be at disadvantage:
The Subject line. The subject line is a presentation of your message. I would even say that it is the subject line determines whether the recipient will open your message or not. If you send a commercial letter, your main purpose is to have the recipient open your message. So, the subject line must to intrigue and rouse the peoples curiosity. Put some tease in your subject but do not reveal what your message is about completely. Teases should speak to the offer that the recipient is going to find inside the letter but not too much make them open it to find out for sure. A good tease may sound like: Discover the new technique how to, or The amazing inside secrets, or Download the new improved version of etc.
The salutation. Yes, a personalized message beginning with Dear John, is better. It looks more professional and makes a feel that you care about every...
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