The Art of Menu Writing the Secret to the Overall Success of any Restaurant
Among the most consistent fixtures in any decent restaurant are the menus. They are one of the first things that greet you when you enter your favorite eating place as they are usually posted at the entrance or immediately handed to you once you are seated. You read them, use them, and then totally forget about them once the waiter has taken your order.
But menus do more than just list what a restaurant can offer. The menu is important to the overall success of the restaurant. Everything in a restaurants operation is linked to the menu and is why it is a very important matter to work on when running a restaurant. No matter how mundane menus may seem to the layman, writing them properly takes effort.
The writing of the menu doesn’t begin with the actual writing of what the restaurant can serve, but starts way before that. The art of menu writing begins with the conception of the restaurant. At the restaurants inception, a theme should be set and this theme should emanate through all the elements of the eating place. Hodgepodge doesn’t really work, while fusion may....