Restaurant Marketing Tips – Advertise Online For Free! Part 1
There were 11,820 searches for pizza restaurants in Chicago on Yahoo! in May, 2006. In Los Angeles there were 7,993 searches and in Detroit, 5,522. Identical searches occurred in nearly every major and not so major city in the U.S.
And not just for pizza restaurants. Italian, Mexican, American, Chinese and just plain restaurants, all had their share of online searches.
In short, there are a lot of people looking for good food online. The smart restaurants are positioning themselves to reach these online customers, make them feel welcome, and encourage them to try their restaurant’s food.
Marketing your restaurant on the Internet means targeting your Internet advertising so that it will reach your local customers. Bring them to your website, give them good reasons to try your food and make it easy for them to place their first order with you.
Unless you happen to own a national restaurant chain, or are located in a major tourist destination, your customers are probably going to be located within a five to ten mile radius of your restaurant.
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