Review: Words That Sell

| Total Words: 569

It’s the Golden Rule of copywriting. “Know your target audience.” It is impossible to persuade someone you know nothing about to take any type of action. But the question remains: How – exactly – do you get to know your prospective customers?

For copywriters, this task is the most time-consuming. When you’re faced with making a connection with someone you’ve never met, it can be frustrating. That’s why I was excited when I found out about a series of reports entitled “Words That Sell”.

How would you like it if someone else did the hard part for you? Then take heart! The people at The Brooks Group (publishers of these reports) interviewed hundreds of professionals in a wide range of occupations to get the specific information included in the ebooks.

These reports target people in 38 different industries in detail including medical professionals, chief executives, entrepreneurs, human resources, dentists, doctors, hospital administrators, engineers, real estate managers and so many others. What do they deliver? Details. Exact details about what words work, what words don’t and...

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