Rss In A Nutshell: What It Is And What It Does
Youve probably heard the term RSS feeds before, but if youre like most people, it doesnt mean much to you. However, if you sell online, its high time you discover this powerful marketing tool and what it can do for your eBiz. According to Jeff Molander (http://www.ThoughtShapers.com), CEO of performance-marketing consulting practice, Molander and Associates, the potential of RSS as a promotional vehicle for online retailers is tremendous.
Really Simple Syndication
Thats what the letters stand for, but RSS is actually just a web feed format, or a means of transporting data across the web. Its often specified in XML (extensible markup language), which is simply the way the data inside a feed is structured. Says Molander, Think of RSS as an internet plumbing system and XML as a standard way to transmit and receive data through those pipes.
You may already be using RSS feeds and not even realize it. If you get news updates through an information portal like Yahoo, Google, or BlogLines, those updates are powered by RSS behind the scenes. Like your plumbing system, its in the background doing its job you arent...
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