Sales Secrets for Entrepreneurs: Increase Profits in 12 Months Flat Through Consumer Education Programs!
You can attract far more prospects to look at your offer by providing an education than you’ll ever get by simply offering your products or services. For example: Let’s say you sell telephone systems, like Company X. Before discovering this concept, Company X would call hundreds of companies per day and ask if they were interested in talking about a new telephone system (product offer). They had four salespeople making hundreds of calls per day. They would get about 3 appointments per week.
First of all, every company that has a phone system that is five years old or older can probably benefit from a new phone system in some way. More than 15 major providers of phone systems just ten years ago are now OUT of the phone system business. Yet the companies that have these systems, as long as they are working and they can still get used parts, might not think they need a phone system.
So here’s a company making hundreds of phone calls per day asking: “Would you like to talk about maybe getting a new phone system?” Anthing wrong...
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