Sales Training Fails for a Reason

| Total Words: 772

All pumped up to attend that upcoming sales training workshop? Maybe a little anxious as it’s been a while since you took a course. Expecting good things for the coin you are shelling out as the company isn’t paying the freight this time around. Perhaps a tad concerned how well you will do, or how tough the content might be to master. Will it be better than the last sales training workshop you attended? Bottom line – will you improve your sales success upon completion?

These are common anxieties. You have every reason to wonder about effectiveness. It is not just the financial commitment you or your company is making; it is the time investment as well.

I’ve always looked at sale training as an opportunity. I’d be surprised if you didn’t learn something new, or at worst, a forgotten past learning is dusted off and put back in the arsenal. There is the advantage of benefiting from the knowledge of others in the class; some may be more experienced, or more successful. What makes them so?

You no doubt are aware there is a plethora of sales training programs in the market place today. You can attend in person, participate...

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