In terms of commerce, San Diego is a city that is one of the most diverse and active in the U.S., this in spite of it being located in a country with some of the largest business centers in the world. It is particularly strong in the areas of biotechnology and pharmaceuticals, and there are many large companies of each type in the city. As you can imagine, the competition between these companies is positively fierce. In order to remain competitive, there is a growing need to come up with new and more effective avenues of marketing, in addition to the more traditional methods of print, radio and television ads.
While these advertising methods have worked well in the past, the fast changing times necessitate a more modern and far reaching approach. More and more, the industry is seeing marketing approaches that focus heavily on Internet marketing, and advertising budgets have been adjusted to reflect this emerging trend. Clearly, what is needed is for San Diego based companies to create marketing plans that allow their websites to be easily found and accessed by all their potential customers.
Taking as an example the two industries we previously...
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