Saturn AURA: Turning a Corner

| Total Words: 715

General Motors Saturn division is one of the few bright spots for the troubled U.S. automaker. As of this writing, the parent company is in the midst of plant closings, massive layoffs, and big losses. Bankruptcy may be the ultimate out for GM, but even if the company doesnt choose that route, big changes are coming nevertheless. Fortunately, the Saturn division is one of the few bright spots for the legendary automaker as are Cadillac, GMC, and select models including the Corvette and the companys big trucks. For Saturn, there is a certain AURA about the division both in model name as well as in sensation.

Step back two decades and General Motors is all abuzz over a new car company in the process of being created: Saturn. As a wholly owned subsidiary of GM, Saturn was designed to take on Japanese rivals Toyota and Honda by building compact cars that American drivers really wanted and could rely upon. It worked. For most of the 1990s, the S Series was the sole model for Saturn; available in coupe, sedan, and wagon, the S Series achieved cult status and had a loyal following of owners who regularly congregated for meets at Spring Hill, TN where the cars were built. Even...

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