Saturn: That Was Then, This Is Now

| Total Words: 670

Step back in time with me if you would, about 20 years to be precise, to an era when automaker General Motors was busy making plans for their all new company, Saturn. This wasnt to be just another GM division mind you as Saturn was created as a separate import fighting company meant to take on the likes of Toyota and Honda. By 1990, the first Saturn cars rolled off a bucolic Tennessee countryside assembly line signaling a new cooperation between workers and management. Immediately, the funky little S Series of sedans, wagons, and coupes were a hit and GM was soon lauded for taking a bold initiative.

Today, Saturn is much different from the brand that took on Japans top automakers. Instead of being a separate, wholly owned car company the make is now one of General Motors many automotive divisions. The S Series sold well and the introduction of subsequent models helped the brand, but ultimately parent GM decided to pull the company within the Generals fold as it chose to close down Oldsmobile instead. Current models being sold by Saturn are much different from what was originally offered, but the company has managed to keep one huge attribute that originally propelled the...

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