Before they haul out the big suitcase, before they put a hold on the mail and before they make house- and pet-sitting arrangements, a growing number of American travelers are taking a different sort of trip: a trip online.
That’s because travel arrangements have evolved, with Web sites often taking the place of travel agents in the organization and planning of family vacations, weekend getaways, business trips and more. In addition, in 2005, four out of five Americans who arranged trips on the Web also bought their tickets online, up from 70 percent in 2004.
When booking a trip, many consumers use a site such as Expedia, Travelocity or Orbitz. These sites are known as online travel agencies, or OTAs, and they work by rapidly searching through many travel suppliers, such as airlines, hotel chains, etc.
Meanwhile, a recent study conducted by MSN and Harris Interactive says that 75 percent of U.S. adults who have ever taken a vacation visit three or more Web sites when researching and booking their travel plans. The question then becomes, why do consumers search multiple sites when planning and booking travel?
Many do so hoping to find a great...
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