Last week we demystified Internet marketing and gave a brief overview of its main components – search engine marketing, search engine optimization, and affiliate marketing. This week we’re going to look at ways that real estate marketing with a special focus on search engine marketing (SEM) can benefit you – for the real estate professional.
Real estate agents and brokers have been sometimes been unfairly painted as being indifferent to new technologies and business methodologies such as SEM. While it’s true that much of your business relies on personal connections and face-to-face communication, real estate agents — like all business savvy professionals know that personal connections only get you so far. And in today’s increasingly competitive market, you need to go very far. SEM can help you expand your reach by promoting your business and expanding your sales pipeline across the Internet.
Using search engines has become one of the most popular activities on the Internet, second only to email. But with millions of websites and billions of web pages, potential homebuyers need a tool that can sift through this clutter to find...
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