Search Engine Marketing – How Search Chameleon Can Dramatically Improve Your Search Campaigns
One of the most effective methods used in Internet marketing incorporates search engines. The fact is the majority of purchases, online and offline, are preceded by online searches in the various search portals like Google and Yahoo. Companies that know this endeavor to employ the latest search engine optimization (SEO) techniques into their Web pages in order to gain a competitive edge in the ranking of their Web pages in the search results.
In the case of Google, page ranking is determined by a number of factors including the relevance of a page to the specific search terms used. Basically, Googles algorithm monitors the amount of time a visitor spends on a Web page since the relevance of a page to the search terms used is a major factor in the importance of that page to a prospect. This is important because page ranking and sponsored ad per-click costs are factored based on the algorithm results.
In order to compete effectively Web developers frequently design a number of landing pages for the same product specific to certain popular keywords. SEO...
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