Search Engine Marketing Maximizing The Triangle Of Relevancy With Google
The Triangle of Relevancy is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase thats entered into a search engine. Google places a premium on relevancy as it endeavors to ensure visitors have a positive experience by getting search results relevant to their search terms. I will outline specific steps an advertiser can take to maximize their landing pages and sponsored advertisements effectiveness in their search engine marketing endeavors.
Relevancy with Landing Pages
The product, if you will, of any search engine is the resulting landing pages. The pages relevance to the search terms determines whether the page will show up in a search and at what position. Googles algorithm scores each page and/or sponsored ads relationship to the keywords or phrase and uses this information to assist in determining the order in which the landing pages and AdWords ads are placed. The algorithm also monitors the amount of time a visitor spends on a page and includes this in the score.
Search engine optimization (SEO)...
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