Many people have said to me that they can’t afford to employ a SEO company, but they would still like to get better search results on Google, Yahoo and MSN searches. Are there any basic rules that they can follow to improve their ranking on search engine results pages (SERPs)? In response to this question, here are some basic things that people who have coded their own web sites can do to make the web pages more spiderbot friendly and so more attractive for search engines to crawl.
Let’s start with the actual information on the home page of the web site. What is the first thing that a spiderbot will see when it crawls your web site – complex graphics, tables of information that do not directly relate to your products or company, or does it see some well-written, grammatically correct text? We have found that the first 100 words on a web site are of particular interest to spiderbots, and a lot of emphasis is now placed by them on what is found there. This is the place to put your key words, what search words and phrases do you want to be found under.
But what about key words in the Meta tag statement? This was a great idea, but unfortunately...
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