Search Engine Optimization: Four Vital Steps For Optimizing Your Website

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Search Engine Optimization: Four Vital Steps For Optimizing Your Website

There is a bit of confusion about search engine optimization. Some people think that SEO (the abbreviated form) is nothing more than tricking search engines into giving a high ranking for a particular site. Others think that search engine optimization is so complex that they could not possibly understand it. Neither of these views are correct. Search engine optimization is best defined as the art and science of building web pages that are both search engine friendly and user friendly. Below are four basic steps that you should take when optimizing your web pages.

1. Your web design should emphasize text and not graphics.

Search engine friendly means that search engines should be able to find data on your site that they can put in their data bases. While a picture may be worth a thousand words, a search engine is trying to classify pages by text and not by images. If you have an opening page with a beautiful picture of the sea and only two words of text saying enter here then this page will not rank high in searches for Florida Vacations. Similarly if you have a headline with important...

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