Search Engine Optimization Penalties: Ignorance Is No Excuse

| Total Words: 620

High site rankings on the major search engines are the end-all and be-all of web site owners. Increasing your site rank is why you attend seminars, participate in online forums, and meet with other website owners and designers. You walk away with a lot of new ideas, many of which you use to improve your site only to realize, to your horror, that your page ranks have actually declined rather than increased.

Before you blame other people, consider this why have your pages been penalized? Did you overlook something in making your changes? Maybe there are some SEO rules that you were not aware of. There is a saying that ignorance of the law is no excuse for violating it. In the same way, ignorance of some basic rules of thumb in search engine optimization is not an excuse for losing page rank. Here are five of the most commonly overlooked rules in search engine optimization:

— Enough Text Content —

Many owners design or redesign their websites to be sleek and stylish, with eye-catching layouts and heavy graphics. What you may not realize is that you are reducing the amount of text and visible links you have leaving nothing for the search...

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