Search Engine Optimization. Big words. Sounds Important. What is it? If you do a search in google for the web definition of search engine optimization, you get a lot of different results.
Some simply say that search engine optimization is the generic term for making sure your site is optimized to appear as one of the top ranking web sites on a search.
Others get more detailed with their definition and say search engine optimization is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
A number of factors are important when optimizing a web site, including the content and structure of the web site’s copy and page layout, the HTML meta-tags and the submission process.
Is it important? That also depends on which definition you believe and who you ask that question to. If you ask someone who runs a business and charges for search engine optimization, they will tell you it is the most important thing you will ever do for your website.
At each SEO website, they will tell you they are the number 1 SEO...
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