When a web master is faced with the seemingly colossal task of increasing a web sites search engine ranking, he or she usually begins with the easiest and cheapest tasks. Link building can be one of the easiest and cheapest means to increase search engine ranking so web administrators usually give this a lot of effort.
Link building per se can be a time consuming and complicated undertaking. However, through reciprocal linking link building has the potential to be one of the most economical and effortless ways of increasing a web sites search engine ranking.
— Reciprocal linking
Reciprocal linking is the process of exchanging links between web sites. One web administrator agrees to post another web sites link on one of his or her pages, in exchange for a similar link on the other web site.
Ideally, reciprocal linking is a win-win situation for web masters. A web site could gain so many inbound links this way. Furthermore, it is not a difficult matter to convince other web sites to post an outbound link because these web masters also gain inbound links in the process.
— When reciprocal linking hurts instead of...
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