So youve tried direct mail, advertising, youve got a web site, maybe youve even tried networking as a marketing strategy. These and many other marketing strategies are all good and if performed properly will most likely bring you favorable results. A word to the wise here though, some of them can run you a fortune in marketing costs. And in my experience, cost has a lot less bearing on effectiveness than one would like to believe. Now being a fan of Jay Conrad Levinson and his concept of Guerrilla Marketing, I am always on the lookout for innovative and inexpensive ways to market. And what I have for you here certainly fits that bill.
I believe Napoleon Hill in his 1930s classic book Think and Grow Rich was the first person to coin the phrase Master Mind and he defined it as: Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose.
Hmmm So basically its building a team that leverages their collective brains and brawn to help one another get what they want.
So lets not beat around the bush here. Are you ready for the secret marketing strategy? Well here goes Its quite simple...
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