Secrets to Getting Paid for Your Creative Ideas and Proposals
Many creative professionals such as event planners, interior designers, and decorative painters are frustrated when potential clients steal their ideas and take them to cheaper companies. They present their ideas in a proposal or presentation and later find that they didnt get the client and their designs are being used by someone else.
PROTECT YOUR IDEAS
In order to protect your ideas and still get the client, you have to change how you deliver your concepts and specifically what you present. Keep in mind, your creative ideas are the most valuable part of what you do, so stop giving them away for free.
The first thing you need to do to protect yourself is to focus the initial meeting with the prospect on her ideas and her needs, rather than on your ideas and your suggestions. Spend at least 95% of the meeting asking questions rather than presenting solutions and ideas.
Find out what the client wants and what she envisions. Discover why she wants what she wants and uncover what her experiences have been in the past with this type of project. Focus on her, not on you and...
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