If youve ever watched QVC, Home Shopping Network, or seen an infomercial, you know about the power of testimony. Its our experience that your sales will increase when customers are seen or heard testifying to the benefits of your product or service
It helps potential customers to imagine themselves as proud owners & users of the product or service you offer. They want to experience the same benefits as the person who made a testimony to it. The best way to get prospective clients to buy from you is to introduce them to other satisfied customers. Since you wont be taking customers around on sales calls testimonials will take their place
To do this, first you will need to ask your best customers whether you can interview them about the positive experience theyve had with your product or service and record it either with a digital camera or a tape recorder. Be sure to inform them how youre going to use the information so they can be at ease knowing that youre going to be using their words and images in front of perspective customers. Once you have this, in a digital format, incorporate it into a PowerPoint presentation and playback to prospective...
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