Send Real Paper Greeting Cards To Build Business And More
Most businesses spend a huge amount of time and money looking for NEW customers. We advertise, make phone calls, even travel cross country for meetings, all in the pursuit of the ever elusive stream of new customers.
What we’re probably forgetting is that up to 80 percent of our sales growth can and should come from PAST customers. People who have bought from you before are pre-sold on you, your products, and services. It often just takes a simple reminder to get them
to buy again and again.
A while back I was talking to a group of realtors. When I asked how many followed up with old customers, only a couple of hands went up. Even though most customers will sell their home and buy another within just a few years, hardly any of the realtors
were considering how MUCH that repeat business could increase their sales.
I don’t mean to single out realtors. Just about ALL of us could increase our business simply by getting in touch with our past customers.
I’ve found the most effective way to say, “I’m here and can help you,” is to send a genuine...
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