SEO A Janitor, A Bank And An Artesian Well
Search Engine Optimization (SEO) strategies can be likened to the janitorial staff of a large company. Why the janitorial staff? Well, no other individuals in the building are as well acquainted with every nook and cranny of the business as the janitorial staff.
Not only is the janitor acquainted with the business, he or she is also the keeper of the keys. These individuals hold in trust the means to access every portion of the business. They can lock or unlock every room in the building and they know more about the physical structure of the building than virtually anyone else on staff. Sometimes the best answers come from the janitorial staff.
SEO strategies provide a similar function for online business. SEO has the ability to unlock the doors and explore the possibilities of marketing via the most powerful and free marketing tool available search engines. SEO is the key to all areas of website marketing, and when it comes to marketing there are a lot of doors to unlock.
When you do not work to maximize your marketing potential through SEO strategies it may be like the owners of a brick and mortar store...
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