Imagine a boy handing his father a box filled with specialized Lego parts. Each looks similar in many ways, but they also have distinct features and colors that make it necessary to have a plan for project development. The father sorts through the box or bag looking for that just right piece. Without a match between part and plan the Lego creation looks, well, different somehow and thats not always a bad thing.
Ive seen boys take those Lego sets and make some pretty amazing things, but ultimately it did not look anything like the picture on the box. These grade school problem solvers took the pieces and made something altogether new. Sometimes they even borrow from other Lego sets to create something even more fantastic and previously unknown and perhaps unduplicated. The bucket, box or bag of random parts became the catalyst for the imagination needed to make a true original project.
Now I want you to think of Search Engine Optimization (SEO) strategies as something a bit like a Lego kit lots of parts that can be combined to create something special when multiple parts are used.
Many online businesses pick and choose the marketing components they feel...
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