A discussion of the term web conversion and what it means in terms of its relationship to search engine optimization techniques and pay-per-click.
Web conversion is the ultimate goal of all pay per click search engine programs. Basically all the term means is the ratio of sales to the visitors on your site. Visitors who actually buy once sent to your site are the converts. So for example, if you get 100 unique visitors to your website and make 3 sales, your conversion rate is 3 / 100 or 1%. If you master the fine art of pay per click management you could increase that conversion rate at least ten times. That would mean that three out of every ten people that visit your site would make a purchase.
The idea that you need lots of traffic to make sales is bogus. Increasing your web conversion ratio is one hundred times more important than getting traffic. Here is another example. You can make a lot more by charging a lot for a single product and attracting fewer visitors then you probably can by charging a minimal amount for a service and trying to attract a larger number of paying customer. This is because when it comes to pay per click you need to keep your costs of...
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