Brainstorming is simply a way to help you come up with an idea for what to sell on a website. It is also a valuable skill when it comes to helping you decide what keywords should be the focus of your SEO copywriting including the all important first lines of your pages as well the in context and out of context titles.
To brainstorm simply develop the habit of asking and answering the following questions whenever you feel stuck:
– What exactly is my product or service?
– Who exactly is my customer?
– Why does my customer buy my product or service?
– What is it my customer considers to be valuable about my product or service?
– What would I expect if I wanted to buy this product or service?
– What is it that makes my product or service superior to that of my competitors?
– Why, as a prospective customer, would I personally NOT buy my own product or service?
– Why does my prospective customer buy my competitor’s products or services?
– What value does she or she perceive in buying from my competitor instead?
– How can I change that...
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