SEO is not just about keyword density and link building, it also has a lot to do with design and back-end programming. If your website design is not spider-friendly, it wont get crawled and, naturally, you wont rank for your keywords.
So it goes that the key to successful ranking is to be mindful of your designing and programming. In general, easy navigation and crawlable content or content that can be crawled by search engines are the keys to a successful SEO design.
Set-Up And Design
Search engine spiders cannot crawl websites with dynamic URLs. A dynamic URL has any one of these characters in them: ? & % + = $ cgi-bin .cgi
If your website has dynamic URLs, try submitting to the search engines the non-dynamic URLs that point directly to the dynamic page. If not, consider creating static pages on static URLs.
Frames
Search engine spiders do not do a very good job of indexing websites with frames, in fact, theyre very bad at it. Redesign your website to a simple HTML if topping search engines is your priority.
The problematic thing about frames is that search engine spiders do not see
“crawlable” content...
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