If I had a dollar for every time someone asked me So how do you do Search Engine Optimisation, Im sure I would have been able to buy a house with the proceeds by now.
The short answer is that there is not a magic formula to Search Engine Optimisation (SEO), you cant just change a few things and the website will appear on the first page of the results for a competitive search phrase.
When my clients ask what SEO actually is, I tell them that it is positioning a website in the top results on the search engines. This is done by on-page optimisation and off-page optimisation.
There are key elements when it comes to doing SEO and all must be met or your website is doomed from the start.
1) Have your keywords in your title tags
2) Make sure your website copy has your keywords in it
3) Have backlinks pointing back to your site
4) Have your Keywords in the backlinks.
To explain what I mean in point four: All websites should have backlinks pointing back to themselves. In addition, they need to have their keywords included in the backlinks This is called anchor text.
Having anchor text in your backlinks is vitally important,...
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